Branding is absolutely crucial to a business because of the overall impact it makes on your company. Branding can change how people percept your brand, it can drive new business and increase brand awareness. It is the link that connects the company to the customer and vice versa.
The purpose of a logo is to jack up the recognition of a brand andinstil a powerful desire in the masses to get involved with it.
American Webtech begins each project with a branding workshop. The workshop is meant to explore and research your company’s Strengths, Weaknesses, Opportunities and Threats (SWOT) in the marketplace.Additionally, we analyze the core target audience and determine key touch-points which will elicit a positive response resulting in more sales or leads for your company.Next Process
Our brand-setters are good with names. They’re well-versed within the nuances that keep catchy from being cliche and clever from being corny. They understand that the right recipe starts with a decent shot of sound strategic positioning and is topped off with a healthy dose of creative juices that lead to your name (and tagline) to seamlessly align with your brand values.Next Process
Once the name is finalized, we draw certain rough art and sketches on paper as well as on systems using equipment to help you provide first-cut samples, sketches and wireframe designs of the Logo.Next Process
Once the selection of the Logo is done, we process the Logo for any remaining anomalies and execute the digitization process. This process includes the conversion of the Logo into various digital format and sizes set as per the international standards.Next Process
Applications with the colors play a very important role in putting life and meaning into a Logo so that it connects with subjective parties involved in the organization.The color combination, on the other hand, distinguishes your brand from others and helps you establish your credibility as a leading provider of your product or service, and help you stand out in the marketplace.Next Process