Enabling a seamless omnichannel experience for Canada’s national public broadcaster
CBC partnered with American Webtech to create a solution to seamlessly broadcast programming across a full spectrum of digital platforms, allowing consumers to access their favorite news and entertainment via any desired screen type. The CBC apps provide experience across all major digital platforms, showcasing a deep understanding of CBC’s varied viewership and a focus on ease of access.
The Canadian Broadcasting Corporation serves as Canada’s national public broadcaster for both radio and television. With viewing preferences evolving beyond traditional channels, CBC has expanded its programming to include a wide base of digital platforms such as Android, iOS and OTT.