It’s a very noisy marketplace. How are you going to be optimizing your online presence to make your business heard? Everything starts with ensuring you are up to date on on-page SEO basics to provide peak and best performance for your website and search visibility for your target audience.
From the past few years, the on-page “rules” have changed drastically for SEO as Google ensures that they’re delivering the best results. Nowadays, a standard search result page shows pages that don’t necessarily have the exact match queries or keyword in their title tag or meta description.
Now, we’re dealing with many ranking algorithms that include Hummingbird, Panda, Rankbrain, and semantic importance within the page. Google is getting smarter. Your on-page strategies must be too.